Most cinemas have good websites with software and integrated payment systems for ticket reservations. Some will have a social media presence and, possibly, an email list. Successful cinemas depend upon national and international media to promote films but, more locally, search engine placement, costly search-based ads, expensive local print advertising and the hope that customers will somehow ‘come to them’.
Cinemas always face the challenge of trying to fill empty seats during weekdays and afternoons. Then there’s the additional problem of maximising consumer engagement in advertising campaigns or, more simply, getting a customer to take action. Therefore, cinemas marketing with traditional, localised tools always face limitations in getting their promotional messages out.
Now, with IQoupon you can offer unbeatable deals that naturally engage customers while requiring those interested to share your latest movie deal on Facebook prior to claiming. That’s free marketing and means your special offer could be seen 1000s of times for free – unprecedented marketing power!
With IQoupon, cinemas have the unique possibility of combining the latest movie trailers with amazing deals that movie-goers can’t ignore. That’s because our professional suite of digital coupon tools allows you to embed movie trailers hosted on YouTube.
You can, therefore, have your customers watch a trailer before being able to take advantage of your offer. Why not create a regular Facebook campaign where early birds can catch the latest movies at a discounted rate? You can easily limit the number of coupons you offer and add time limitations to create urgency.
You could even attach a digital loyalty card that gets automatically ‘stamped’ when a customer buys a ticket. Our software even allows you to create loyalty card incentives where a movie buff might get a free matinee when he has enough ‘stamps’.
Here’s some ideas for you:
Unlike a typical coupon you might find in a newspaper or magazine, you can attach certain conditions that customers have to fulfil before they can claim your offer or special deal.
This is where digital coupon marketing with IQoupon comes into its own. Imagine the power in asking customers to share your offer on their Facebook page before they get your discount.
That’s essentially free marketing and there is no other tool on the market currently that allows you to do that.
Our software tools enable you to attach the following conditions to any digital coupon: